Martech
MARCH 24, 2025
The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Gen Z is three times more likely than baby boomers to value exclusive experiences.
SmartBrief - Marketing
NOVEMBER 26, 2024
trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. In the US, Hispanic, African American and Asian American consumers lead the multicultural market with buying power expected to reach $7 trillion by 2025. Forbes ) Digital engagement.
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illumin
AUGUST 27, 2024
It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026.
Businesses Grow
JANUARY 8, 2024
According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.
SocialPilot
JANUARY 15, 2024
While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat!
Backlinko
JUNE 4, 2024
trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. trillion 2022 $5.29 trillion 2023 $5.82
Sprout Social
FEBRUARY 28, 2023
Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.
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