Remove 2026 Remove Gen Z Remove Global Marketing
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Polaris) Hubspot leads the marketing automation software market with a 37.5% market share. billion by 2026. Statista) 76% of businesses use marketing automation.

article thumbnail

14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. According to figures from The Business Research Company (TBRC) , the rising use of OTT platforms will drive the growth of the TV advertising market over the coming four years. billion in 2026, at a CAGR of 2.5%. In-game advertising.

article thumbnail

Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.