SmartBrief - Marketing

NOVEMBER 26, 2024

trillion by 2026, a 320% increase African American – projected to reach $2.1 trillion, a 367% increase from 2000 to 2026 Population growth. In the US, Hispanic, African American and Asian American consumers lead the multicultural market with buying power expected to reach $7 trillion by 2025. Forbes ) Digital engagement.

Non-Profit 115

Non-Profit Gen Z Entertainment Millennials 115

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. A recent survey from McKinsey & Co.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat!

Gen Z 103

Gen Z Millennials User-Generated Advertisers 103

Sprout Social

FEBRUARY 28, 2023

As of January 2023, 60% of global users were aged 25–34, representing younger millennials. Those between the ages of 18–24, mid-range Gen Z, made up 20.4% In the US, as of December 2022, 31% of users were older millennials between the ages of 30 and 39. So, it’s not surprising LinkedIn generated 3.8

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Backlinko

JUNE 4, 2024

trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 Among Gen Z and millennials that’s as much as 53% and 47%, respectively ( Morning Consult ) Among US consumers, YouTube is a go-to social media platform to start their search when shopping online. trillion 2022 $5.29 million 46.6%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 122

eCommerce Gen Z B2C Shoppers 122

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. 31% of millennials in the UK with a household income of over £100K are on Pinterest More than 75% of Pinterest users are from outside the U.S. 86% of millennials use Pinterest to plan life events.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98