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Zippia) 60% of TikTok’s audience comprises GenZ users. HubSpot) 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. billion by 2026. market share.
By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. JC Decaux revenue down 63% in Q2 2020.
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