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B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. trillion by 2026. B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. In B2C marketing, companies sell directly to the end customers.
billion in 2026, at a CAGR of 2.5%. When it comes to what consumers prefer about these services, more than half of them say that platforms like Netflix, YouTube and Prime Video had higher entertainment value than linear TV channels, often for a much lower price. TBRC predicts that the size of the global TV ad market will grow from $95.98
Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Travel industry doubles digital ad spend since January 2021.
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