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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Gen Z is three times more likely than baby boomers to value exclusive experiences.

Retail 103
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36 Up-To-Date Ecommerce Statistics

Backlinko

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2026 $7.41 important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1%

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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 121
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Why the media industry embraces martech transformation to win over consumers

Martech

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. 84% of people say that the experience provided by a business is equally important to the product or service they’re using. A seamless end-to-end journey.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Zippia) 60% of TikTok’s audience comprises Gen Z users. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Gitnux) 89% of people say watching a video has convinced them to buy a product or service. (The billion by 2026. of global web traffic. market share.

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74+ Pinterest Statistics to Boost Social Selling in 2024

SocialPilot

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. How cool is that?

Gen Z 98
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Why we care about B2B marketing: A guide for marketers

Martech

B2B marketing refers to the marketing strategies employed by firms selling their products and services to other businesses. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. trillion by 2026. Resources for learning more about B2B marketing. What is B2B marketing?

B2C 119