illumin

AUGUST 27, 2024

It found that 20% of Gen Z expected same-day delivery and that 60% of them were willing to pay extra for it. Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SocialPilot

JANUARY 10, 2024

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2. How cool is that?

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Martech

APRIL 15, 2022

B2B marketing programs meet executive-level buyer needs via highly targeted promotions. trillion by 2026. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc. What are the benefits of B2B marketing? — to targeted accounts.

B2C 122

B2C Marketing Automation Platform Gen Z Whitepaper 122

Hubspot Marketing

NOVEMBER 29, 2023

billion by 2026. Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enrollment. Social media channels are extremely popular among millennials and Generation Z, the members of your target audience.

Education 121

Education eBook Gen Z Marketing 121

Digital Marketer

MARCH 13, 2023

until 2026? This could include co-creating content, cross-promoting each other’s products or services, or collaborating on a joint marketing campaign. Use social media to connect with potential collaborators, share each other’s content, and promote joint initiatives. The market is expected to reach $786.2

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Neil Patel

DECEMBER 3, 2021

Burnout is a factor for Generation Z age groups too and this group also wants greater flexibility and control over their schedules, and they’re dissatisfied with their work/life balance. million Americans expect to be working remotely by 2026. Promote a Healthy Work/Life Balance. Why are staff leaving?

Digital Marketing 109

Digital Marketing Health Gen Z Marketing 109