Martech

MARCH 24, 2025

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. Gen Z is three times more likely than baby boomers to value exclusive experiences.

Retail 105

Retail Gen Z Transform Shoppers 105

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. trillion 2026 $7.41 trillion 59% 2026 $2.74 billion $1.392 trillion 2026 $744.7 billion $1.392 trillion 2026 $744.7 In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2022 $5.29 trillion 2023 $5.82

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. The Digital Transformation Monthly. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. Employment & recruitment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 15, 2022

trillion by 2026. Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers. This helps brands craft better customer experiences and reduce churn. What are the types of B2B marketing platforms and software available? Online events and interactions.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119