Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 127

Gen Z Whitepaper Influencer Marketing User-Generated 127

SocialPilot

JANUARY 15, 2024

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. Even with the unstable balance sheets, Snapchat has managed to keep 363 million daily active users, which is clearly far from being “dead.” million users.

Gen Z 85

Gen Z Millennials User-Generated Advertising 85

Sprout Social

FEBRUARY 28, 2023

of users were male and 42.8% The numbers of users are skewed slightly higher to male in the United States, at 58%. Members in the US are generally older than global users. LinkedIn usage statistics on age of users vary globally. Those between the ages of 18–24, mid-range Gen Z, made up 20.4%

Gen Z 143

Gen Z Thought Leadership User-Generated Millennials 143

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 73

Gen Z Millennials Shoppers User-Generated 73

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 108

Digital Marketing Marketing Strategy Shoppers User-Generated 108

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer. A single source of truth.

Transform 85

Transform Gen Z Customer Journey User-Generated 85

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. As video game technology has grown more sophisticated, so has the average gamer. A single source of truth.

Transform 77

Transform Gen Z Customer Journey User-Generated 77