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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026.

Retail 98
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TikTok set to trial ad-free subscription for $4.99

Search Engine Land

Influencer marketing one-offs or campaigns will still appear on the paid-for version of the app – it’s only ads that are served by TikTok that will be excluded. This means the change is unlikely to help combat the issue of TikTok influencers not disclosing brand partnerships. . What ads will be excluded? billion in 2022.

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10 Non-Obvious Social Media Trends You Need to Consider Right Now

Businesses Grow

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 129
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5 Strategies for Growing Your Business Through Digital Marketing

Digital Marketer

Growing your business through digital marketing can help you reach your ultimate goal: more revenue. In fact, a study by StrategyR revealed that the compound annual growth rate of digital marketing from 2020-2026 is projected at 13.9%. This means more businesses will be embracing digital marketing and reaping its benefits.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. And digital marketing curricula can’t keep up. But bigger budgets come with bigger responsibilities.

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All the Pinterest Shopping Features You Should Know in 2022

Hootsuite

trillion USD in 2026. And, if you do influencer marketing , your partners can tag your products in their regular or Idea Pins to make it easier for their audience to shop your stuff. Social commerce is exploding. In 2020, shoppers spent $560 billion USD directly on social media platforms. Step 4: Add product tags to image Pins.

Price 131
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How You Can Give Consumers More Choice in Advertising

Marketing Insider Group

billion by 2026. During that time, marketers will improve the way their contextual advertising performs. Position influencers as an extension of your digital advertising. The rise of influencer marketing has been phenomenal during the past decade as social media becomes more common.