Marketing Insider Group

MARCH 4, 2024

billion by 2026. During that time, marketers will improve the way their contextual advertising performs. Position influencers as an extension of your digital advertising. The rise of influencer marketing has been phenomenal during the past decade as social media becomes more common.

Advertising 81

Advertising Advertisers Whitepaper User-Generated 81

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. And the main idea being shared by most influencers?

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Unbounce

MARCH 23, 2023

It’s expected that 24% of all retail purchases will take place online by 2026. If you want your business to be successful today, it’s almost a given that you need to be doing some kind of digital marketing. Say you produce an ebook or whitepaper—some piece of educational content that solves a problem for your audience.

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75