The CMO Survey

APRIL 1, 2025

in 2019) Part-time contractors (9.9%, up from 9.0%) Part-time employees (4.4%, up from 3.1%) Economic Headwinds Impact Performance and Budgets Marketing leaders express declining optimism about economic conditions, with nearly half reporting they are less optimistic about the U.S. economy compared to the previous quarter.

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. Since many platforms are automated, tracking upper and lower funnel metrics is easier.

Key Performance Indicator 129

Key Performance Indicator Food Shoppers Advertising 129

illumin

AUGUST 21, 2024

Global spending on digital advertising is expected to reach 836 billion dollars by 2026 ; it is important to understand the display advertising format in detail to add it to one’s marketing mix. Display ads can take many forms such as – static, animated, rich media, text, or even audio. What is display advertising?

Advertising 98

Advertising Advertisers User-Generated Key Performance Indicator 98

Hootsuite

AUGUST 6, 2021

of the marketing budget by 2026. And do their key performance indicators (KPIs) directly align to your company’s business objectives? In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5%

Management 140

Management Marketing Marketers Key Performance Indicator 140