2026, Key Performance Indicator and New Markets

Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

APRIL 1, 2025

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). Inflationary pressures continue to constrain marketing activities, with 43.5%

Transform

Transform CMO Key Performance Indicator Customer Acquisition

Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

AUGUST 6, 2021

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. And do their key performance indicators (KPIs) directly align to your company’s business objectives?

Management

Management Marketing Marketers Key Performance Indicator

Marketing Pro Pulse

Marketers Claim a Broader Role and Increased Influence Amid Pressures

Interns Don’t Manage 24% of the Marketing Budget

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