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How TikTok is transforming brand advertising

Martech

billion by 2026. The recent launch of TikTok’s search ads and Smart+ expands business opportunities by providing greater control over ad placements, improved targeting and easier campaign management. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. With over 1.9

Transform 121
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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

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AI-powered martech news and releases: September 12

Martech

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Unified Platform Experience manages corporate and local social accounts from a single interface. Content Management and Optimization solutions accelerate workflows and simplify managing content libraries.

Transform 110
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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

If marketing executives dont act now to create a plan to manage AI, Hal could become your CMO in a few years. This year it will be 14%; by 2026, its estimated to become over 17%. Generative AI has already come for the creative department as witnessed by Omnicom’s recent acquisition of IPG. By 2020, it had grown to over 10%.

Transform 123
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Why 2025 is the year for martech optimization, not expansion

Martech

You may need to acquire data management technology that provides a means to manage the integrity and governance of your data. Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place.

Transform 108
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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup.

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When will Agentforce make its mark on Salesforce earnings? Wait ‘til next year

Martech

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. Last week, I spoke to Gabrielle Tao, Salesforce’s senior vice president of product management. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.”

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