Remove 2026 Remove Management Remove Performance Marketing
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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

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NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 What it does. million viewers.

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Why ChatGPT is the Best Tool for Marketers

Digital Marketer

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). Versatile Marketing Applications ChatGPT’s versatility empowers marketers to excel across multiple marketing applications.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

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How to implement dynamic pricing without alienating customers

Martech

Led by Walmart’s move to implement digital shelf labels in 2,300 stores by 2026, consumers are getting ready for the change. Digital shelving is expected to reduce labor costs associated with manual price changes and logistical challenges.

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