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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season. At that time, Amazon only had 1% of the global advertising market.

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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

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An open letter to CEOs and CFOs about GTM

Martech

Market research and causal analytics are whats missing in B2B The fact that your GTM teams want to buy access to both is in no way impugning your intelligence, creativity or insight. Its already a reality today that will become even more pervasive by early 2026. Critical facts for your 2025 GTM strategy 1.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 market share.

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The top five digital marketing courses in the U.S.

Martech

In fact, global digital advertising and marketing are predicted to reach $786.2 billion by 2026. market is estimated at US$179.4 percent share of the world market. In addition, China, the world’s second-largest economy, is predicted to attain an estimated market size of US$254.9 Billion in 2026.

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5 Resources to Build Your App Idea

Neil Patel

The mobile app industry is expected to be worth more than $407 billion (yes, with a B) by 2026. Here’s a five-step guide for getting ready to launch your app, including how to do your research, ways to monetize your app , and what to include in your business plan. Build an App Step 1: Do Market Research.

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Product Launch Checklist: How to Launch a Product, According to HubSpot's Experts

Hubspot Marketing

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

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