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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Market research analysts have the lowest unemployment rate, 3.2%, according to the same study. Account Plan Creator generates a structured account strategy.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

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The role of artificial intelligence in business in 2024

Sprout Social

And semantic search helps provide a contextual understanding of a query input by a user. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience. Content generation AI is also impacting content creation and the way we write.

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70 Deepfake Statistics You Need To Know (2024)

Spiralytics

In a nutshell, deepfakes are artificial media, typically videos, photos, or audio, that use AI technologies to alter or generate realistic depictions of people saying or doing things they never actually did. The global market value for AI-generated deepfakes will reach USD 79.1 billion by 2026—a 42% CAGR. billion in 2023.

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Why ChatGPT is the Best Tool for Marketers

Digital Marketer

Artificial Intelligence is a game changer for marketing. Since the beginning of 2023, the amount of AI tools for marketing has exploded. to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). AI-powered tools automate email marketing, social media scheduling, content generation, and data analysis.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. In H1 2021, gaming accounted for half of all global mobile user-acquisition spending.