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2025 GTM forecast: Key shifts redefining the future of go-to-market strategy

Martech

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026.

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Will traffic from search engines fall 25% by 2026?

Search Engine Land

Will traffic from search engines to your website drop 25% by 2026 as a result of the rise of generative AI answer engines? If true, this would mean a huge shift in search marketing strategies, both paid and organic. It may turn out that Gartner is right – we’ll know for sure in 2026. Why we care. ” But.

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Multicultural marketing in an era of increased diversity

SmartBrief - Marketing

For brands aiming to make a profit, having a marketing strategy that directly speaks to this audience is key. The growing demographic and shift in buying power mean brands and agencies need to adapt their marketing strategies to effectively engage with culturally diverse consumers. Buying power.

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How TikTok is transforming brand advertising

Martech

billion by 2026. By optimizing its marketing strategy, it uncovered TikTok’s significant impact, achieving an 11.1 Brands and marketing leaders who harness TikTok’s potential will reach vast audiences and position their brands for sustained success and innovation. With over 1.9

Transform 120
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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

Smaller improvements were made in ensuring that the marketing strategy created by generative AI produces is a good fit for the brand and target markets. reduction in marketing overhead costs (versus 7.0% Despite slower growth rates, marketing budgets now represent 9.4% for overall marketing spending and 11.9%

Transform 130
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Generative engine optimization: What you need to know

Martech

By leveraging this data, you can refine your strategies to better meet user needs, improve content relevance and drive more effective engagement. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies. Are you getting the most from your stack?

Transform 108
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. market share.