The CMO Survey

APRIL 1, 2025

Marketing leaders identify demonstrating impact on financial outcomes as their primary challenge, with securing cross-functional support for new marketing investments emerging as a fast-growing concern (24% increase over two years). Despite slower growth rates, marketing budgets now represent 9.4% of revenues and 11.4%

Transform 130

Transform CMO Key Performance Indicator Customer Acquisition 130

Hootsuite

OCTOBER 20, 2022

Take advantage of new opportunities. Retail industry trends ensure that you can identify and seize new opportunities as they appear. Tracking where retail is going lets you: Branch out into new market segments. Launch new sales and marketing channels. Offer new products and services. trillion by 2026.

Retail 129

Retail Shipping eCommerce Law 129

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 Conferences and events also offer exposure to new marketing strategies, tools, and technologies. billion by that time frame.

Digital Marketing 86

Digital Marketing Market Trends Gen Z Marketing 86

Vertical Response

MARCH 22, 2024

This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries. trillion by 2026, there’s never been a better time to start an online business. However, amid this vast sea of possibilities, choosing the right online business idea becomes crucial.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Businesses Grow

JANUARY 8, 2024

Furthermore, it’s projected that by 2026, global social commerce sales will reach a whopping $6 trillion , with the US having approximately 108 million social buyers by 2025. I hope a few of these non-obvious social media trends made you think, and perhaps provoked thoughts about new marketing strategies and business opportunities.

Gen Z 128

Gen Z Whitepaper Influencer Marketing User-Generated 128

Hootsuite

AUGUST 6, 2021

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. But bigger budgets come with bigger responsibilities.

Management 140

Management Marketing Marketers Key Performance Indicator 140