Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy 116

Marketing Strategy B2C Finance Analytics 116

Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 128

Retail Shipping eCommerce Law 128

Neil Patel

FEBRUARY 1, 2021

What’s more, the beacon technology market is exploding, with Statista predicting the market will grow to 56.6 dollars by 2026. What Is Beacon Technology? Beacon technologies are small wireless transmitters that send signals to smartphones using Bluetooth technology. billion U.S. No problem.

Manufacturing 129

Manufacturing User-Generated Shoppers Place 129

Customers.ai

NOVEMBER 7, 2023

We’ve seen the push toward first-party data, the embrace of new technology to capture that data, and the changes in strategies to ensure budget is being put toward measurable channels. billion by 2026, growing at a CAGR of 13.3%. We also know marketers are great at adapting.

Outbound Marketing 121

Outbound Marketing Advertisers Advertising User-Generated 121

Econsultancy

MARCH 21, 2022

In Econsultancy’s CX predictions for 2022 , Steffan Aquarone, CEO of Paygora, cited an increase in new technology (to measure and analyse CX directly from behavioural data) as a trend that many more companies will invest in this year. billion by 2026. Customer Journey Mapping Best Practice Guide.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. This equates to a 15% rise in total ad revenue compared to 2019 results, with similar levels of year-on-year growth expected in the coming years as the world recovers from the pandemic.

Advertisers 52

Advertisers Advertising Retail Shoppers 52