Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing Strategy 116

Marketing Strategy B2C Finance Analytics 116

Hootsuite

OCTOBER 20, 2022

This lets you pivot your strategy to meet new demands as needed. New technology is being introduced all the time to offer: Omnichannel shopping. New customer acquisition channels. New customer acquisition channels. It also ensures you can take advantage of new technology as it’s released. Automations.

Retail 128

Retail Shipping eCommerce Law 128

Econsultancy

DECEMBER 13, 2021

Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing. By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Travel industry doubles digital ad spend since January 2021.

Advertisers 52

Advertisers Advertising Retail Shoppers 52