article thumbnail

How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 113
article thumbnail

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 What it does. million viewers.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why ChatGPT is the Best Tool for Marketers

Digital Marketer

to $154 billion in 2023 over 2022, with $300 billion expected by 2026 ( SOURCE ). Versatile Marketing Applications ChatGPT’s versatility empowers marketers to excel across multiple marketing applications.

article thumbnail

What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! What does the future look like for CTV Advertising? At the current pace of growth, CTV ad spend is expected to grow to 43.59 billion U.S.

article thumbnail

Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. In this post we’ll cover: What is performance marketing?

article thumbnail

How marketers can use cognitive biases to influence customer decisions

Martech

And marketers are making good use of it. billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. In a world with COVID-19 concerns, household cleaning items are using the framing effect. In an industry with a projected global value of $46.9 the disinfectant “kills 99.9%

Customer 104
article thumbnail

How to implement dynamic pricing without alienating customers

Martech

Led by Walmart’s move to implement digital shelf labels in 2,300 stores by 2026, consumers are getting ready for the change. Digital shelving is expected to reduce labor costs associated with manual price changes and logistical challenges.

Price 108