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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. steel prices to increase by about 30%, which led to higher prices for cars, appliances and other steel-made equipment.

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What Is Connected TV (CTV) and Why Is It the Future of Programmatic Advertising?

Bannerflow

dollars by the end of 2026 in the US alone, for marketers looking to take advantage of this high performing marketing channel, you should! The growth in usage of Connected TV has had a huge impact on the TV industry as a whole. What does the future look like for CTV Advertising? billion U.S.

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How marketers can use cognitive biases to influence customer decisions

Martech

And marketers are making good use of it. billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. To nudge buyers towards the higher price point, the marketers at the Economist added another option: Print-Only Subscription: $125. the disinfectant “kills 99.9%

Customer 104
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How to implement dynamic pricing without alienating customers

Martech

Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. As technology advances and consumer behavior shifts, businesses are increasingly exploring dynamic pricing to optimize their operations and improve profitability. As far back as 500 B.C.,

Price 105