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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. In the United States, similar efforts are underway.

Transform 116
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Pinpoint Market Research and Anderson Jones PR) 96% of visitors who come to your website aren’t ready to buy. billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. trillion by 2026. billion by 2026. market share.

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Ines Lee on Using AI to Grow Ali Abdaal’s 6M+ YouTube Empire

Animalz blog

But yeah, I think the pr, the underlying principles are like similar. You know, right now, like as in right now, [00:25:00] meaning pro potentially for 2025 and 2026, not, not a big concern because, you know, even within the team, I think we feel like constrained by the workflow. Another lesson potentially is kind of. Ines Lee: Yeah.

B2C 67
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Is Marketing Education Keeping Up With Social Media?

Hootsuite

Imagine spending your morning on content creation, your afternoon creating analytics reports for curious stakeholders, and the end of your day dealing with a PR crisis on Twitter. By 2026, brands will be spending 24.5% It’s not easy to teach yourself a dozen skills that could all be separate jobs while still keeping the boss happy.

Education 143
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. Direct marketing and PR budgets were least affected in the second quarter, but still recorded a severe downturn in net balance to -41.6%. JC Decaux revenue down 63% in Q2 2020.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

of the marketing budget by 2026. They’re the ones you call on to lead complex brand campaigns or unravel online PR disasters. In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% These are senior team members.