Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands.

Transform 112

Transform Energy PR Customer loyalty 112

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 105

Retail Advertisers Advertising Price 105

Martech

SEPTEMBER 12, 2024

77% of all workers using AI say the technology is doing more work for them, and that it’s contributing to burnout and making it harder to be productive, according to a study by Upwork. AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study.

Transform 110

Transform User-Generated Analytics Social Media Marketing 110

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS.

Customer 119

Customer Direct Mail Transform Health 119

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. Last week, I spoke to Gabrielle Tao, Salesforce’s senior vice president of product management. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.”

Food 103

Food Analytics Customer Management 103

Martech

JULY 30, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

Transform 109

Transform User-Generated SEO Digital Marketing 109

Hubspot Marketing

NOVEMBER 30, 2022

Like a tree falling in the woods, if you plan a product launch without spreading the word — will anyone use it? Whether you're launching something huge, something small, or you're updating a current offering, you'll want to start your preparation well in advance of the launch date with a product launch checklist. Probably not.

Product 145

Product Food Product Marketing Market Research 145

Martech

AUGUST 3, 2023

20% to 30% of customer service and support agents will be replaced with generative AI by 2026, according to Gartner. And now, here are the latest products, platforms and additions: Twilio is using OpenAI’s GPT-4 to augment its customer data platform. That puts the US in seventh place in that category. Get MarTech! In your inbox.

Product 98

Product User-Generated Analytics Communications 98

Search Engine Land

JULY 29, 2024

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search.

Transform 131

Transform User-Generated SEO Law 131

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. It helps businesses identify and reach potential clients who need their products or services. In a report , 89% of business decision-makers mentioned they would look into the product offerings and services if the ads were personalized.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. It helps businesses identify and reach potential clients who need their products or services. In a report , 89% of business decision-makers mentioned they would look into the product offerings and services if the ads were personalized.

Advertising 52

Advertising Advertisers Transform Whitepaper 52

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. trillion 2026 $7.41 important”> Product Category Share of US Digital Buyers (who made a purchase in the past month) Clothing 67.1% Beauty products 43.1% Pet products 35.7% Beauty products 43.1%

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Martech

NOVEMBER 21, 2022

The most controversial World Cup ever is underway and expected to be the most-watched sporting event in the world until the next one in 2026. Nielsen ) 59 : Percentage of soccer fans worldwide who will buy a sponsor’s product over a rival’s equivalent versus 45% of the general population. This is why the marketers are out in force.

Health 109

Health Marketing Marketers Advertising 109

Martech

AUGUST 3, 2022

We want to reach those hard to reach customers in rural America … making sure that we get [them the] brands and products they want, need and desire. Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG.

Retail 112

Retail Shoppers Advertisers Advertising 112

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. Wyzowl) 72% of customers would rather watch a video than read about a product (Gitnux) Image Source: Gitnux Websites with video content are 53x more likely to rank on page one of Google SERPs. billion by 2026. billion by 2026.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” The largest segment of advertisers was Other (27%), which means many podcast advertisers have distinct products and services and are looking to connect with similarly personalized content. Podcasts are projected to reach $2.6

Advertisers 105

Advertisers Advertising Entertainment Retail 105

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23 ‍ Efficiency.

Advertising 119

Advertising Advertisers Retail Price 119

illumin

APRIL 9, 2024

Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. What so many marketers get wrong is they create a short reel highlighting product features, instead of a narrative that lasts with the audience. This isn’t a new phenomenon, but it is a growing one.

Advertising 105

Advertising Advertisers Entertainment Place 105

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Search Engine Land

OCTOBER 2, 2023

If sign-ups for TikTok’s ad-free subscription tier prove to be popular, then this could have a significant impact on reach for the platform’s advertisers, which will ultimately lower the product’s value. That number is expected to quadruple by 2026. What ads will be excluded? SUBSCRIBE See terms. billion in 2022.

User-Generated 91

User-Generated Influencer Marketing Advertisers Advertising 91

Sales Force: CMO

JULY 6, 2021

Employee engagement may be the buzzword du jour, but many employers are still struggling to keep their workers happy, involved, and productive. However, businesses that prioritize employee engagement grow faster, have higher retention rates, and have a more productive and effective workforce. billion by 2026. billion by 2026.

Global Marketing 98

Global Marketing Product Management Marketers 98

verse.ai

JANUARY 28, 2025

This most often happens on comparison shopping websites, where consumers fill out one form to learn more about a product or service, and from there, are contacted by a large number of companies about their offers. However, any revised ruling by the FCC will likely still face legal challenges, which could delay or block implementation.

Telemarketing 59

Telemarketing Law Communications Education 59

Search Engine Land

MAY 16, 2024

Meanwhile, we’ve been hearing rumors about ChatGPT search – and I fully expect OpenAI to launch a search product in the near future. While Google is a monopoly general search engine, people are searching on other platforms – Amazon, TikTok, YouTube, Facebook, Reddit and more. Dig deeper.

User-Generated 121

User-Generated Advertising Advertisers Search Marketers 121

Hootsuite

NOVEMBER 9, 2022

Ecommerce as a whole is projected to make up close to a quarter of total global retail sales by 2026. Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. For example, the Instagram Shop tab is dedicated to getting brands and products discovered by target audiences.

Retail 132

Retail eCommerce Fashion Affiliate Marketing 132

Backlinko

MARCH 13, 2024

Smartphones have revolutionized the way we communicate and have boosted our productivity, allowing us to stay connected on the go. billion 2026 5.65 Back in 2014, there were 1 billion smartphone users. Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. Year Smartphone Users Worldwide 2014 1 billion 2015 1.22

Communications 119

Communications Product Marketers Marketing 119

Campaign Monitor

APRIL 19, 2023

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. trillion in 2023, and by 2026, the e-commerce market is expected to total over $8.1

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Hootsuite

FEBRUARY 14, 2023

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Answering FAQs, helping with order tracking, product recommendations, and various other types of support are available at all hours. trillion by 2026. Haven’t jumped on the chatbot bandwagon yet? That’s expected to hit $2.9

Retail 145

Retail eCommerce Shoppers Customer Journey 145

Martech

OCTOBER 4, 2022

billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Indicates interest in a topic or product/service. Video production. However, post-production adds to the time required to create presentations. billion in 2022 to $11.75 What is a digital events platform?

Event Marketing 123

Event Marketing Transform User-Generated Management 123

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. Dole Dole partnered with Volta to drive sales during the winter holiday season. category share.

Key Performance Indicator 125

Key Performance Indicator Food Shoppers Advertisers 125

Hootsuite

MARCH 8, 2022

This feature is currently limited to specific Product Pins for iOS or Android users in the U.S. In the meantime, unique Product Pin formats, intelligent ads, and other shopping tools make it easy for people to search, discover, and buy your products from Pinterest. trillion USD in 2026. Product Pins. Shopping List.

Price 131

Price User-Generated Social Media Marketing Shoppers 131

Neil Patel

FEBRUARY 1, 2021

dollars by 2026. Paid marketing is when you pay to get your message or product in front of an audience. For example, sending directed ads to customers in your area gets your product in front of consumers faster. If they are already in your store, they are interested in your product, so your success rate can be much higher.

Manufacturing 129

Manufacturing User-Generated Shoppers Place 129

Hootsuite

OCTOBER 20, 2022

Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. Offer new products and services. trillion by 2026. And 71% would like an app they can use to buy products instead of waiting in a checkout queue. QR codes may be included on products that allow them to scan and purchase later.

Retail 128

Retail Shipping eCommerce Law 128

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. 84% of people say that the experience provided by a business is equally important to the product or service they’re using. A seamless end-to-end journey.

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love. A product placement with Mr. Beast might have bigger reach than an ad on the Super Bowl. But this isn’t just a GenZ trend.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Sprout Social

FEBRUARY 29, 2024

This article will explore the diverse roles AI plays in enhancing business functions like marketing, operations, product development, human resources, customer support and security. It identifies patterns and preferences within customer interactions, allowing businesses to focus their products or services on the groups most likely to engage.

Transform 140

Transform User-Generated Analytics Market Trends 140

Hubspot Marketing

NOVEMBER 29, 2023

Here, you can grow demand for your product, services, or institutions as more people choose online education. billion by 2026. Education marketing is the practice of promoting educational institutions, programs, products, or services to prospective students (aka clients), thus increasing student enrollment.

Education 121

Education eBook Gen Z Marketing 121

Hootsuite

AUGUST 18, 2021

generated revenue through ad buys for small products without realizing i could make a career out of social. By 2026, brands will be spending 24.5% But the majority continue to segue into social marketing from fields like English, communications, even political science—all without formal training in digital marketing.

Education 143

Education Marketing Marketers Digital Marketing 143