Martech

NOVEMBER 12, 2024

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026.

Marketing Strategy 117

Marketing Strategy B2C Finance Analytics 117

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands.

Transform 112

Transform Energy PR Customer loyalty 112

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. In hyper-competitive markets, brands will increasingly use loyalty programs to not just retain customers, but to acquire new ones and gain market share, said Tara DeZao, product marketing director of adtech and martech at Pega.

Customer 119

Customer Direct Mail Transform Health 119

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Hootsuite

AUGUST 6, 2021

In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start.

Management 140

Management Marketing Marketers Key Performance Indicator 140

Rock Content

JUNE 3, 2024

According to eMarketer, up to 24 percent of retail sales are likely to be ecommerce sales by 2026. Venturing into ecommerce gives you the chance to reach massive markets from all over the world. You focus on designing and uploading amazing content for products. Market handmade items. Market your skills.

eCommerce 52

eCommerce Shipping Price Retail 52