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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. billion by 2026. The post How TikTok is transforming brand advertising appeared first on MarTech. With over 1.9 Processing.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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Marketers Claim a Broader Role and Increased Influence Amid Pressures

The CMO Survey

AI Transforms Marketing Operations with Measurable Returns Marketings AI revolution continues, with artificial intelligence now powering 17.2% improvement in sales productivity (up from 5.1% previously) Marketings Strategic Influence Expands Digital transformation and AI capabilities have elevated marketings organizational stature.

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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. More than half (53%) of shoppers discover products on social platforms up from 46% in 2023.

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Why brands must bridge the knowledge gap in AI adoption

Martech

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Let’s explore three areas where this is evident.

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Why 2025 is the year for martech optimization, not expansion

Martech

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Given Butlers extensive experience in media and AI, his decision to create this product piqued my interest. Its first product, Revmatics CRO, aims to boost ROI on media spending.

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Generative engine optimization: What you need to know

Martech

GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise. While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms.

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