article thumbnail

Why brands must bridge the knowledge gap in AI adoption

Martech

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. More recent study results from researchers at MIT and Stanford show both of these things: a 14% productivity increase by internal teams and a higher Net Promoter Score (NPS) with end customers.

Transform 137
article thumbnail

How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Instead, consider value-added promotions like bundles and lean into loyalty points and discounts.

Retail 104
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Retail 98
article thumbnail

B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

article thumbnail

B2B Advertising: the only guide you need

illumin

dollars by 2026 displaying the sheer growing demand in the segment. Campaigns can include newsletters, promotional offers, and personalized messages – all designed to nurture leads and build relationships. Advertising for these events can include digital promotions, sponsorships, and traditional media.

article thumbnail

What is generative engine optimization (GEO)?

Search Engine Land

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping the landscape of organic search, forcing businesses to rethink their marketing strategies.

Transform 131
article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. billion by 2026. billion by 2026. Bain) Ecommerce & Online Shopping Stats By 2026, 24% of retail purchases are expected to take place online. Statista) By 2026, the Ecommerce market is expected to total over $8.1