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How TikTok is transforming brand advertising

Martech

TikTok is no longer just the platform for viral dances and trends; it’s transforming how brands connect with consumers and driving unprecedented advertising success. billion by 2026. The post How TikTok is transforming brand advertising appeared first on MarTech. With over 1.9 Processing.

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Urban digital transformation: Insights for marketers from global smart cities

Martech

As the CEO of a marketing and PR agency, I’ve observed a fascinating trend in recent years: Major cities around the world are undergoing digital transformations, not unlike the shifts we’ve seen in businesses. Marketers should take note because there are insights to be gained from these civic transformations.

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As retail evolves, so too do physical stores and retail tech

Martech

The sixth edition of Salesforce’s “Connected Shoppers” report found agentic AI to be one of the significant drivers of retail’s continued evolution, with 75% of retailers saying AI agents will become essential by 2026. But AI agents are far from the only thing changing. Email: Business email address Sign me up!

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Why brands must bridge the knowledge gap in AI adoption

Martech

This gap extends all the way from leadership, and it has the potential to very quickly add to more disillusionment with digital transformation. In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. Let’s explore three areas where this is evident.

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Why 2025 is the year for martech optimization, not expansion

Martech

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. Adding a genAI chatbot might enhance a platform, but it wont transform a product to deliver the speed, efficiency, and precision that AI promises.

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Are marketers trusting AI too much? How to avoid the strategic pitfall

Martech

AI tools are transforming how marketers research, write and make decisions. This year it will be 14%; by 2026, its estimated to become over 17%. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills.

Transform 122
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Generative engine optimization: What you need to know

Martech

While SEO has traditionally helped brands increase visibility on search engines like Google and Microsoft Bing, GEO transforms how brands appear on AI-driven platforms. Evolution in user search behavior GEO is essential because AI-driven search is transforming how people find and consume information. For example, ChatGPT has over 180.5

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