Calvyn Lee Blog

NOVEMBER 13, 2022

MLN by 2027. Dating is also popular in Nigeria. According to Statista, the total market revenue is expected to reach $4.65 MLN, and the number of users is most likely to amount to 2.8 Try launching a campaign with appealing creatives that evoke social interest – say, dialogue-like ones.

Affiliate Marketing 246

Affiliate Marketing Finance Entertainment Marketing 246

Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Even if, like me, you aren’t keen on using AI-based tools for the creative elements of your role, leverage them to build the processes in the background for your boring, repeatable tasks. mobile users use voice search every day.

SEO 98

SEO PR User-Generated Education 98

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. B2B ecommerce is a thriving industry. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast.

eCommerce 125

eCommerce B2C Manufacturing Retail 125

illumin

AUGUST 27, 2024

The global resale market is estimated to grow to $350 billion by 2027. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Sprout Social

APRIL 24, 2025

Yet, influencer marketing continues to grow, estimated to be worth half-a-trillion dollars by 2027. Traditional tactics like paid search are becoming less effectivecost per clicks are more expensive and conversion rates are steadily falling. Some consumers make weeklyor even dailypurchases.

Branding 64

Branding Influencer Marketing Product Product Marketing 64

illumin

APRIL 16, 2025

By 2027, we could see 840,000 fewer 12th-grade and 700,000 fewer 10th-grade names available to buy. But that approach is losing ground. Research by CollegeVine has shown that there is only a tiny fraction of purchased names that led to enrollment, and that trend is forecasted to continuously decline. Thats a 4080% drop in name availability.

Education 77

Education Advertising Advertisers Gen Z 77

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Set Up

APRIL 8, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. AI is no longer a future trendits the present and the foundation of marketing innovation in financial services.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. AI is no longer a future trendits the present and the foundation of marketing innovation in financial services.

Transform 59

Transform Finance Marketing Marketers 59

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Advertising 74

Advertising Advertisers Non-Profit Real Estate 74

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Retail 116

Retail Shoppers Advertising Advertisers 116

Hootsuite

JANUARY 15, 2025

billion USD by 2027 LinkedIn Marketing Solutions, the branch of the platform dedicated to helping businesses grow with ads, generated more than $5 billion in revenue for the first time in July of 2022. If youre new to using paid features on LinkedIn, weve got a whole guide to LinkedIn ads to get you started.

User-Generated 111

User-Generated Education Real Estate Transform 111

Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 118

Transform Manufacturing Finance eCommerce 118

Backlinko

MARCH 13, 2024

Now, the number is nearly 5 billion and forecasted to reach 6 billion by 2027. billion 2027 6 billion Source: Statista Smartphone Ownership in the US Around 90% of adults in the US currently own a smartphone, up from 59% ownership rate in December 2014. Back in 2014, there were 1 billion smartphone users. billion 2016 1.43

Communications 118

Communications Product Marketing Marketers 118

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. Statista , 2023) The global conversion rate of online shoppers is 1.9%. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

illumin

APRIL 4, 2025

TV and streaming sports rights is expected to nearly double between 2017 and 2027. This shift has prompted streaming platforms to invest more in sports broadcasting rights as more people are cutting the cord and watching via digital. Rising value of sports broadcasting rights The annual value of U.S.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Backlinko

FEBRUARY 22, 2024

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

B2C 106

B2C Transform User-Generated Communications 106

Hubspot Marketing

MAY 1, 2020

billion by 2027. To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know. Growth in Live Video. In 2019, internet users watch 1.1 billion hours of live video. StreamElements ). Grand View Research ).

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Econsultancy

OCTOBER 24, 2022

billion by 2027, on the back of continued adoption since the pandemic. Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services.

Retail 91

Retail Shoppers eCommerce Marketers 91

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Transform 131

Transform Marketing Marketers Digital Marketing 131

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 141

Real Estate User-Generated Fashion Food 141

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? The creator economy has exploded over the past decade and was worth $104.2 billion at the end of 2022. In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Transform 135

Transform Marketing Marketers Market Research 135

Search Engine Land

MAY 18, 2023

If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. RMN digital ad revenue (not just in search) is on course to rise from $31 billion in 2021 to $45 billion this year. Image source: eMarketer Why we care. growth in 2024, the forecast said.

Retail 81

Retail Advertising Advertisers 81

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 133

Real Estate User-Generated Fashion Food 133

Hubspot Marketing

NOVEMBER 29, 2022

By 2027, employers will have 88 million PM roles , according to the Project Management Institute. The project management field is growing. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights.

Management 129

Management Transform Industry Insights Product 129

Martech

MARCH 27, 2024

billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).

Advertising 113

Advertising Advertisers Entertainment Marketing 113

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertising 109

Advertising Advertisers Transform Retail 109

Sprout Social

OCTOBER 26, 2023

billion by 2027. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80 The average ad spend per user in the influencer marketing industry is $5.78 per internet user.

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve.

Retail 105

Retail Shoppers Entertainment Advertising 105

Businesses Grow

OCTOBER 9, 2023

A new study representing the consensus of AI experts, as evaluated on Metacalculus , has moved the projected AGI timeline up from 2042 to 2027. I mean, this was the projection six months ago, and now they’re saying this is coming in 2027. I’ll be out of the picture by then. Hold the presses.

Health 110

Health eCommerce Education Management 110

Hubspot Marketing

DECEMBER 4, 2023

By 2027, this number is expected to reach $480 billion. Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally , with a market size of $250 billion.

User-Generated 138

User-Generated Analytics Place Product 138

SocialPilot

JANUARY 16, 2024

billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027. China and the UK come in second and third rank with $71.38 billion and $9.7

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Unbounce

JUNE 28, 2022

billion by the year 2027. Instead of using business social media accounts only for user engagement, social commerce allows brands to take advantage of their captive audience with shopping abilities built-in to their posts. Right now, social commerce is an $89.4 billion market , expected to grow to $604.5

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

SmartBrief - Marketing

JANUARY 30, 2024

Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027. In sub-Saharan Africa , the fragmentation of standards – with some countries using ISDB-T, some using DVB and a few using China’s DTMB – has limited the potential for coordination.

Energy 98

Energy Manufacturing New Technology Communications 98

Backlinko

MARCH 11, 2024

billion 2027 $9.53 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2028 $10.76 billion 2029 $12.14

Customer Journey 116

Customer Journey Marketing Automation Platform Marketing Marketers 116

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105