illumin

AUGUST 27, 2024

The global resale market is estimated to grow to $350 billion by 2027. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Martech

FEBRUARY 28, 2025

By 2027, 60% of Netflix subscribers will be watching commercials again. Look at Netflix. Once the streamer was revolutionary, now it’s just another ad-supported network. In Q1 2024, 22% of U.S. subscribers watched ads a 65% jump in a quarter. The cycle has come full circle. Netflix was supposed to kill TV, but instead, it became TV.

Transform 79

Transform Promotion Branding Management 79

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Search Engine Land

SEPTEMBER 10, 2024

At Fluency , we’re forecasting a 350% increase in spending on Amazon and other demand-side platforms (DSPs) by 2027. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) to engage hyperlocal audiences more effectively. The challenge for ad teams lies in managing this complexity.

Advertisers 74

Advertisers Advertising Non-Profit Real Estate 74

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer.

Retail 115

Retail Shoppers Advertisers Advertising 115

Chief Martec

SEPTEMBER 20, 2022

That was also the post where he boldly estimated that there were 100,000 software companies in the world — a rather staggering number that he expected to grow to 1 million by 2027. (“We’re gonna need a big chart,” I quipped, thinking of the modest 5,381 solutions on the 2017 martech landscape. billion by 2027.

Transform 118

Transform Manufacturing Finance eCommerce 118

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. trillion USD by 2027. Statista , 2023) The global conversion rate of online shoppers is 1.9%. HubSpot , 2024) eMarketer predicts that Grocery will become the largest ecommerce category in the U.S.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Econsultancy

OCTOBER 24, 2022

billion by 2027, on the back of continued adoption since the pandemic. Click and collect will account for almost 11% of UK online retail sales by 2025, according to new research, as shoppers increasingly display a demand for hybrid retail services.

Retail 91

Retail Shoppers eCommerce Marketers 91

Martech

OCTOBER 23, 2023

Our research found that by 2027, four years from now, 50% of the workforce in the US will be freelancing in some capacity. Of the marketing leaders who conducted layoffs, 83% turned to freelancers to fill the newly created skill gaps. We are going to a place where more and more top talent will become freelancers.”

Transform 131

Transform Marketers Marketing Digital Marketing 131

Martech

MARCH 27, 2024

billion by 2027. Forty percent of current game advertisers plan to increase spending in 2024. The study also points to eMarketer’s projection that U.S. gaming spend will swell from $8.5 billion in 2024 to $11.5 There are 213 million consumers in the U.S. who identify as gamers, according to Entertainment Software America (ESA).

Advertisers 112

Advertisers Advertising Entertainment Marketers 112

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 141

Real Estate User-Generated Fashion Food 141

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? The creator economy has exploded over the past decade and was worth $104.2 billion at the end of 2022. In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

Customer Acquisition 127

Customer Acquisition Influencer Marketing Promotion Advertisers 127

Search Engine Land

MAY 18, 2023

If spending continues at its current rate it should surpass $106 billion in 2027. Yearly increases are predicted to hover around 10% through 2027. RMN digital ad revenue (not just in search) is on course to rise from $31 billion in 2021 to $45 billion this year. Image source: eMarketer Why we care. growth in 2024, the forecast said.

Retail 81

Retail Advertisers Advertising 81

Martech

MARCH 14, 2023

This will escalate the need for organizations to monitor and respond to false and defamatory content, perhaps via a content authenticity function Gartner expects to be present in most marketing organizations by 2027.

Transform 134

Transform Marketers Marketing Market Research 134

Hubspot Marketing

MAY 2, 2023

Moolah-la: the creator economy is expected to reach $500 billion by 2027. Speaking of trends… HubSpot just released the State of Social Media 2023 , which features insights from over 1,000 social media marketers.

Real Estate 131

Real Estate User-Generated Fashion Food 131

Hubspot Marketing

NOVEMBER 29, 2022

By 2027, employers will have 88 million PM roles , according to the Project Management Institute. The project management field is growing. To capitalize on new opportunities, PMs must keep up-to-date with industry trends and insights.

Management 127

Management Transform Industry Insights Product 127

Businesses Grow

OCTOBER 9, 2023

A new study representing the consensus of AI experts, as evaluated on Metacalculus , has moved the projected AGI timeline up from 2042 to 2027. I mean, this was the projection six months ago, and now they’re saying this is coming in 2027. I’ll be out of the picture by then. Hold the presses.

Health 111

Health eCommerce Education Management 111

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Media presented within a retail environment is the most encompassing description of retail media, given that the term’s definition is continuing to expand as retail and e-commerce evolve.

Retail 105

Retail Shoppers Entertainment Advertisers 105

Martech

NOVEMBER 28, 2023

billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S. retail media CTV ad spend forecasted to grow nearly seven times to $5.63

Advertisers 108

Advertisers Advertising Transform Retail 108

Sprout Social

OCTOBER 26, 2023

billion by 2027. Influencer marketing ad spend worldwide is projected to reach $30.81 billion in 2023 Brands are expected to spend $30.81 billion on influencer marketing advertising throughout 2023. This spending is expected to increase to $47.80 The average ad spend per user in the influencer marketing industry is $5.78 per internet user.

Influencer Marketing 144

Influencer Marketing Entertainment Marketers Marketing 144

Hubspot Marketing

DECEMBER 4, 2023

By 2027, this number is expected to reach $480 billion. Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. In 2023, we’ve seen the so-called Creator Economy grow to 50 million creators globally , with a market size of $250 billion.

User-Generated 137

User-Generated Analytics Place Product 137

Unbounce

JUNE 28, 2022

billion by the year 2027. Instead of using business social media accounts only for user engagement, social commerce allows brands to take advantage of their captive audience with shopping abilities built-in to their posts. Right now, social commerce is an $89.4 billion market , expected to grow to $604.5

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

SmartBrief - Marketing

JANUARY 30, 2024

Only 38% of homes in the region have digital TV currently, but experts predict that will rise slightly to 41% in 2027. In sub-Saharan Africa , the fragmentation of standards – with some countries using ISDB-T, some using DVB and a few using China’s DTMB – has limited the potential for coordination.

Energy 97

Energy Manufacturing New Technology Communications 97

Backlinko

MARCH 11, 2024

billion 2027 $9.53 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2028 $10.76 billion 2029 $12.14

Customer Journey 116

Customer Journey Marketing Automation Platform Marketers Marketing 116

Hubspot Marketing

MARCH 11, 2025

Its why were putting so much effort into blending these concepts with initiatives like 2D Barcode Sunrise 2027. By integrating retail media strategies with on-package QR codes, we can track that complete consumer journey much better. Consumers want fast and fun experiences when theyre in a store.

Retail 74

Retail Customer Shoppers Advertisers 74

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising.

Shoppers 105

Shoppers Customer loyalty Advertisers Advertising 105

Hootsuite

MARCH 7, 2022

Could we be bold and predict that by 2027, the number of WhatsApp users could be 3 billion MAUs (given their previous track record)? Almost a third of the world’s population use WhatsApp to send messages, images, video and make phone and video calls! of WhatsApp’s users identify as female. of WhatsApp’s users.

Digital Trends 126

Digital Trends Marketers Marketing Social Media Marketing 126

Hubspot Marketing

DECEMBER 8, 2023

Social media ad revenue is expected to balloon up to $385 billion by the year 2027. Social media’s video ad spend at the end of 2022 was $24.35 billion — an increase of 20.1% over a one-year period. The largest social ad market in the world? The United States.

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. Marketers don’t need more standalone tools, they need a platform. This is not a new message from Oracle. He clearly thought Oracle was one of them.

Shipping 109

Shipping Fashion CMO Marketers 109

Econsultancy

FEBRUARY 23, 2022

Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4

Entertainment 82

Entertainment Advertisers Advertising Gen Z 82

Hubspot Marketing

JULY 11, 2023

How AI's Perception Could Change According to Forbes , the AI market will reach $407 billion by 2027, a massive leap from its estimated $86.9 Furthermore, 62% agree AI tools can help them understand their customers better, and 71% say AI can help them improve the overall customer experience. billion revenue in 2022.

Digital Marketing 90

Digital Marketing Product Customer Marketers 90

Martech

JUNE 28, 2024

For instance, SAP has scheduled end of life for the Business Suite 7 ERP in 2027. “In By using many integrated tools for these processes, Mars can regularly update their stack and avoid a doomsday scenario where a single large vendor ends its service.

Transform 103

Transform eCommerce Retail Manufacturing 103

Many Chat

FEBRUARY 21, 2023

million by 2027. This simple Manychat strategy for Conquista Tu Mundo with Johnny Abraham, developed by Marketex, is definitely one to add to your launch playbook to ensure the winning trifecta: drive sales, increase brand awareness, and attract leads.

Real Estate 98

Real Estate Communications Promotion Education 98

Unbounce

MAY 16, 2023

billion by 2027. Maybe the benefits of AI for social are best summed up with an emoji: There are an estimated 4.89 billion social media users today , and that number is projected to grow to 5.85 And the market share of AI in social media was worth almost $992.7

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. By utilizing your social media reach, you can stream live footage to a huge audience and give your followers a unique glimpse into your company.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Rock Content

MAY 11, 2023

According to research, it’s estimated that by 2027, 86.5 If you’re a marketing professional or business owner who outsources some of your current workload to qualified freelancers , you’re in excellent company. You’re also really on trend with the future of the American workforce. That’s over half of the total number of active workers.

Management 97

Management Communications Succession Management Promotion 97

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2020 to $14.9 That represents a compound annual growth rate of 13.7% over that period.

Email Marketing 142

Email Marketing Branding Marketers Marketing 142