Set Up

APRIL 8, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

According to Forbes , spending on AI in financial services is projected to rise from $35 billion in 2023 to $97 billion by 2027. Strengthening Digital Marketing for a US Fintech : A fintech company enhanced its B2B marketing efforts through refined digital advertising and content strategies. So, whats next for financial marketing?

Transform 59

Transform Finance Marketing Marketers 59

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. If youre running advertising for a brand, you may have questions about RMNs. A retail media network is an advertising platform that runs within a stores website or app. How much should I spend?

Retail 69

Retail Customer Shoppers Advertising 69

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Boston Consulting Group , 2023) A majority of social media marketers (68%) use social media to drive traffic to products on its own website. Statista , 2023) The global conversion rate of online shoppers is 1.9%. trillion USD market cap.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Hubspot Marketing

MAY 30, 2023

billion in advertising revenue, a 155% increase over the prior year. 37% of TikTok users have immediately purchased a product after seeing it on the app. The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In 2022, the platform brought in $9.9

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. Get MarTech!

Transform 134

Transform Marketing Marketers Market Research 134

illumin

JANUARY 9, 2024

According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year. Retail media’s future in 2024 While retail media is a relatively new marketing channel for larger advertisers and agencies, it’s a medium they quickly adopted in 2023. of total digital ad spending in the US.

Retail 105

Retail Shoppers Entertainment Advertising 105

illumin

OCTOBER 9, 2024

Streaming advertising has come a long way. Since the advent of pre-roll ads on YouTube to the addition of ad breaks on large streaming platforms like Netflix, advertisers have climbed on board a new opportunity to capture audiences’ imaginations. But how did streaming advertising get to where it is today? billion by 2026.

Advertising 59

Advertising Advertisers Price Place 59

Hubspot Marketing

DECEMBER 8, 2023

Paid search accounted for 39% of advertisers’ budgets. 40% of advertisers say their PPC budget is lower than they’d like. A mere 10% of advertisers optimize their Google Ads account weekly. Customers are up to 70% more likely to buy your product when you use retargeting. search for products and brands.

Gen Z 123

Gen Z User-Generated eCommerce Finance 123

SocialPilot

JANUARY 16, 2024

SOCIAL MEDIA ADVERTISING STATISTICS Leveraging social media advertising statistics is crucial for optimizing campaigns and maximizing reach across various platforms. Global ad spending in the social media advertising market is expected to reach $219.8 billion people will be reachable through social media advertising by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Unbounce

JUNE 28, 2022

If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page. Social media marketing is about advertising your products, engaging customers, and driving traffic to your website or landing page where customers can make a purchase.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Spiralytics

JANUARY 23, 2025

Consumer Engagement with Content Creators Content creators play a vital role in influencing consumer engagement and buying behaviors, offering a level of trust and relatability that traditional advertising often struggles to achieve. 75% of consumers say ads in creator content enhance product satisfaction.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Martech

APRIL 10, 2023

Back in 2015 the late Mark Hurd, then Oracle CEO, predicted that by 2027 two marketing suites would command 80% of the market. ” Oracle claims to have built precisely that through the development of Oracle Fusion Marketing, a solution that supports the execution of multiple campaigns across advertising, email and other channels.

Shipping 109

Shipping Fashion CMO Marketing 109

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce. trillion in 2021 to $3 trillion by 2027. And so many choices out there.

eCommerce 97

eCommerce User-Generated Manufacturing Finance 97

Marketing Insider Group

FEBRUARY 13, 2023

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. B2B, or business-to-business, marketing refers to any strategy or content used by a business intended to target and sell products or services to another business.

B2C 137

B2C Whitepaper Marketing Marketers 137

Neil Patel

NOVEMBER 9, 2021

In fact, the livestreaming market is set to reach $247 billion by 2027. Facebook has found 62 percent of people become more interested in a product after seeing it in a Story. By introducing your product or brand to new audiences, you can expand your reach and grow your sales. Advertise Sponsorship Opportunities.

Advertising 106

Advertising Advertisers User-Generated Promotion 106

illumin

OCTOBER 13, 2023

Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. What is audio advertising? billion by 2027. billion by 2027.

Advertising 52

Advertising Advertisers User-Generated Analytics 52

Rock Content

JANUARY 18, 2021

This is why 70% of marketing professionals already work with a strategy focused on content production, a key for the next year. From the phone’s camera or a photo upload, one can find products such as clothes, accessories, and decorative items, as well as information of various kinds. growth per year until 2027.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Agencies in marketing, PR and advertising see a return of $42 for every $1 they spend on email, and businesses in retail, e-commerce and consumer goods are rewarded with $45 in revenue for each dollar spent. billion in 2020 to $14.9 over that period.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Campaign Monitor

APRIL 19, 2023

In an omnichannel marketing strategy, AR and VR technologies ultimately provide customers with a digital experience in place of a traditional, physical one, offering brands a new space to market their products and services. These brands, and others, allegedly created AR “try-on” advertisements that successfully generated direct sales.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Backlinko

JANUARY 8, 2024

billion 2027* 62.71 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2025* 38.36

Entertainment 121

Entertainment User-Generated Affiliate Marketing Advertising 121

Power Digital Marketing

DECEMBER 13, 2022

The average person wants to know that other average people have used and enjoyed a product or service. This strategy provides third parties payment in exchange for promoting a product. The process is simple: Your affiliate partner promotes your product or service and encourages consumers to check it out. A flat rate.

Affiliate Marketing 98

Affiliate Marketing Marketing Marketers Promotion 98

Marketing Insider Group

FEBRUARY 5, 2024

Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. OrbitMedia) 70% of consumers prefer learning about a company through articles over advertisements. Ahrefs) In the US, 53% of people research products using search engines before making a purchase. of their advertising budget to branding.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. In-game advertising offers businesses the opportunity to reach out to a very wide demographic with eclectic tastes. You can also reach very specific audiences by advertising on certain game titles.

Branding 79

Branding Advertising Advertisers Retail 79

Markinblog

JUNE 17, 2021

billion in 2027. increase in sales productivity. billion in 2027, registering at a compound annual growth rate (CAGR) of 17.76% through the forecast period (2021-2027). How Marketing Automation Affects Sales Productivity? increase in sales productivity. Summary About Marketing Automation.

Non-Profit 52

Non-Profit CRM Marketing Marketers 52

SocialPilot

DECEMBER 14, 2023

73% of consumers want to learn about a product or service through short-form videos. Whether showcasing products, giving a sneak peek behind the scenes, or sharing quick tips, these videos excel in engaging viewers. Craft engaging, concise videos that tell compelling stories or showcase products effectively.

Transform 120

Transform Social Media Marketing Food Entertainment 120

Search Engine Land

MAY 10, 2023

This is where content production is exploding to epic proportions making it harder for content to stand out, be discovered and convert. Content marketing is expected to experience a massive surge in growth, estimated at over $584 billion by 2027. Today, we are looking at a new content landscape. M easurable.

SEO 99

SEO User-Generated Non-Profit Promotion 99

Bannerflow

FEBRUARY 3, 2023

This guide focus on an introduction to the following components of Video on Demand: Advertising Video on Demand (AVOD) Subscription Video on Demand (SVOD) Transactional Video on Demand (TVOD) Over The Top video (OTT). A study by Wyzowl found that 88% of people have been convinced to purchase a product based on watching a brand’s video.

Transform 52

Transform Advertising Advertisers User-Generated 52

Scoop.it!

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. It is projected that by 2027, over 6 million users will be using different social channels. If you are planning to incorporate thought leadership with content curation, then you’re not late.

Thought Leadership 98

Thought Leadership User-Generated Entertainment Promotion 98

AWeber

NOVEMBER 14, 2023

billion readers by 2027. Title, cover, price, advertising, category: it’s all under your direct control Apple: Apple Books , sometimes known as the iBooks store in the past, may be your primary conduit to people who swear by their iPhones and Macs. How do you incorporate social proof into a static product like a digital download?

eBook 104

eBook Real Estate Price Marketing 104

SmartBrief - Marketing

AUGUST 1, 2023

In-game ads Since video games are the primary social venue for a lot of people, one main marketing technique uses similar strategies to those companies employ when advertising in out-of-home locations like billboards and stadiums. billion this year and annually grow at 10.44% through 2027.

Customer 52

Customer Millennials Transform Gen Z 52

Hootsuite

AUGUST 16, 2023

Bonus : Download this free cheat sheet with 250 professionally engineered ChatGPT prompts that will help you be more productive at work and in your daily life. The global AI market size is expected to be worth $407 billion by 2027. 64% of consumers are open to purchasing a new product recommended by generative AI. 46% of U.S.

Marketing Plan 98

Marketing Plan User-Generated Marketing Marketers 98

illumin

JULY 23, 2024

Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences.

Advertising 104

Advertising Advertisers Shoppers Direct Mail 104

SmartBrief - Marketing

DECEMBER 19, 2024

of all media spending by 2027. It’s a significant step beyond traditional display ads and sponsored product listings, particularly for marketers who want the storytelling capabilities of TV, but with more audience targeting precision, Yahoos Mike Merna tells a Forbes contributor. Its a classic chicken-or-egg question.)

Retail 95

Retail Shoppers Advertising Advertisers 95

Spiralytics

JULY 9, 2024

female users , offering advertisers a diverse audience to target their campaigns. In-market audience : LinkedIn users show a preference for high-value products and services , including personal luxury vehicles (52%), travel (69%), and personal savings/investment products (61%), allowing marketers to target users with relevant offerings.

User-Generated 52

User-Generated Finance Transform Advertising 52

Backlinko

MARCH 30, 2024

An affiliate marketing website promotes another company’s products or services in return for some sort of compensation, usually in the form of a commission. billion by 2027. In fact, the website’s reviews even go one step further to recommend how you can best use these products in everyday life.

Affiliate Marketing 90

Affiliate Marketing Food User-Generated Marketing 90