2027 Advertising Transform 
Martech
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024.
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Search Engine Land
SEPTEMBER 10, 2024
Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. These problems compound exponentially for localized advertising campaigns. Automation has changed the paradigm for local advertising execution and management.
Search Engine Land
JULY 16, 2024
Goldman Sachs predicts that the content creator industry will reach half a trillion dollars by 2027. These applications significantly transformed the digital landscape, though not always in everyone’s best interest. Major tech companies have been rushing to develop their own AI models, dramatically altering the digital landscape.
Martech
MARCH 14, 2023
In addition, brands can use ChatGPT to gather and curate competitive information across messaging, product offerings, advertising and reviews (although its model is currently based on information available prior to 2022). This may spark insights into key areas of research that are not initially obvious to marketers. Get MarTech!
Bannerflow
FEBRUARY 3, 2023
This guide focus on an introduction to the following components of Video on Demand: Advertising Video on Demand (AVOD) Subscription Video on Demand (SVOD) Transactional Video on Demand (TVOD) Over The Top video (OTT). The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy.
Campaign Monitor
APRIL 19, 2023
In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. These brands, and others, allegedly created AR “try-on” advertisements that successfully generated direct sales.
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