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This will help you decide where to focus your socialmediamarketing efforts. Use analytics to measure the performance of each variation in terms of conversion rates. Use website analytics to track how each segment responds in terms of engagement, conversion rates, and customer satisfaction.
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New generations of consumers choose social as their communication channel of choice, and turn to their favorite networks to plan everything from their next restaurant reservation to a complete travel itinerary. Our socialmedia approach] is always guest-first…We want to enable people to create an unforgettable, personalized resort experience.”
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