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Martech set to exceed $215 billion by 2027

Martech

Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. B2C budgets. Annual growth is projected to climb to a steady 13.3%

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C.

eCommerce 128
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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 121
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36 Up-To-Date Ecommerce Statistics

Backlinko

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 101
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41 Key AI Statistics

Backlinko

The AI-centric software market’s annual revenue worldwide is forecasted to hit approximately $251 billion in 2027 (up from $64 billion in 2022) and that’s excluding generative AI software – IDC Spending on generative AI platforms and applications is estimated to hit $55.7 billion in 2022) and accounted for approximately 17.5%

B2C 108
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What Is B2B Marketing?

Marketing Insider Group

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. Instead of targeting businesses, B2C marketing targets customers. B2B Marketing has certainly evolved from those simple beginnings. Who Uses B2B Marketing?

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15 Key Marketing Automation Statistics

Backlinko

billion 2027 $9.53 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2028 $10.76 billion 2029 $12.14