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What Is B2B Marketing?

Marketing Insider Group

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. Instead of targeting businesses, B2C marketing targets customers. Whitepapers, Ebooks & Infographics. B2B Marketing has certainly evolved from those simple beginnings.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. WebinarCare) In the B2C sector, only 20%-40% of webinar attendees convert. billion by 2027.