Remove 2027 Remove B2C Remove Personalized Marketing
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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Buying Cycle For starters, the B2B ecommerce buying cycle is much longer than B2C.

eCommerce 122
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What Is B2B Marketing?

Marketing Insider Group

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Instead of targeting businesses, B2C marketing targets customers. Who Uses B2B Marketing?

B2C 137