Search Engine Land

AUGUST 1, 2024

Applying AI within SEO The AI market is expected to reach $407 billion by 2027 , and to date, half of U.S. Brand SEO is moving closer and closer to the brand team. Because Google is able to ingest so many more “brand” signals. Brand consistency is likely to become even more important as generative search expands.

SEO 98

SEO PR User-Generated Education 98

illumin

APRIL 4, 2025

Brands and businesses worldwide have been investing more and more in ad spend, specifically during March Madness. This isnt unheard of for brands to put money into sports advertising. In fact, one of the biggest advertising opportunities for brands each year is during the Super Bowl season.

Advertising 59

Advertising Advertisers Gen Z Branding 59

Hubspot Marketing

OCTOBER 29, 2024

Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. This approach helps maintain brand visibility throughout the longer B2B sales cycle.” Faire Faire is a B2B wholesale platform that connects independent retailers and brands. I personally love its branding and messaging.

eCommerce 121

eCommerce B2C Manufacturing Retail 121

illumin

AUGUST 27, 2024

According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping. The global resale market is estimated to grow to $350 billion by 2027. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Hootsuite

JANUARY 15, 2025

billion USD by 2027 LinkedIn Marketing Solutions, the branch of the platform dedicated to helping businesses grow with ads, generated more than $5 billion in revenue for the first time in July of 2022. This type of exposure has brought brands increase as high as 33%. LinkedIn ad revenue is expected to reach $10.35

User-Generated 117

User-Generated Education Real Estate Transform 117

Martech

JUNE 3, 2022

billion in 2027, according to Global Industry Analysts’ predictions. Some of these standalone designer tools have won customers by developing features that allow users to smooth their workflows – especially where it comes to working within a team or coordinating between a brand and its agency. billion in 2020 to $14.9 over that period.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Set Up

APRIL 8, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Set Up

APRIL 7, 2025

Advances in AI, fintech disruption, and consumer expectations for seamless digital experiences are pushing financial brands to rethink how they engage, market, and operate. So, how can financial brands stay ahead? Traditional banks are losing market share to digital-native brands.

Transform 59

Transform Finance Marketing Marketers 59

Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertising 74

Advertising Advertisers Non-Profit Real Estate 74

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Martech

MAY 8, 2025

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion. It evaluates visibility, identifies content risks and suggests improvements.

Transform 69

Transform User-Generated Law Communications 69

Martech

MAY 18, 2023

Yearly increases in digital ad spending are predicted to hover around 10% through 2027. If spending continues at its current rate it should surpass $106 billion in 2027. When TV watchers cut the cord and shift to streaming services, brands have to shift their budgets accordingly. It is projected to rebound to 11.2% Get MarTech!

Retail 115

Retail Shoppers Advertising Advertisers 115

Hubspot Marketing

MAY 1, 2020

While people find live streams entertaining because they offer them a chance to see raw, authentic footage, view behind-the-scenes video from their favorite influencers, or interact in live Q&As with industry experts, brands also find this content beneficial for boosting awareness. billion by 2027. Growth in Live Video.

Gen Z 145

Gen Z Entertainment Marketing Marketers 145

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Sprout Social

JULY 18, 2023

With the right tactics and tools, a hospitality social media marketing strategy can help you increase brand awareness, gain new customers and supercharge long-term loyalty. Keep reading for actionable tips from hospitality brands taking customer satisfaction to the next level on social. billion users expected by 2027.

Branding 98

Branding Customer loyalty User-Generated Management 98

Hubspot Marketing

MAY 2, 2023

Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. Moolah-la: the creator economy is expected to reach $500 billion by 2027. Since launching in the U.S.

Real Estate 141

Real Estate User-Generated Fashion Food 141

Martech

MARCH 14, 2023

Relieved of first-draft writing tasks, they’ll need the editorial skills to turn generic prose into distinctive expressions of brand voice and business goals while catching anomalies. This lack of truth-based context demands that brands continue to apply human oversight. Other brand-related cautions include: 1.

Transform 134

Transform Marketing Marketers Market Research 134

Sprout Social

OCTOBER 26, 2023

billion by 2025 Influencer marketing platforms have also been popping up regularly to assist in a number of related tasks: finding influencers, partnering them with brands, creating contracts, planning campaigns and more. billion in 2023 Brands are expected to spend $30.81 billion by 2027. Brands are expected to spend $7.14

Influencer Marketing 145

Influencer Marketing Entertainment Marketing Marketers 145

Orbit Media Studios

APRIL 30, 2025

Those automations can be trained to promote your brand with little ads and calls to action AI responses arent copywritable, but automations (and any prompts) are intellectual property. Imagine interviewing for a job in 2027 Hiring Manager: We use Sparkbot AI to optimize our ad copy. Big visionary ideas still win for brands.

Transform 64

Transform User-Generated CMO Copywriting 64

Hubspot Marketing

MAY 2, 2023

Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. Moolah-la: the creator economy is expected to reach $500 billion by 2027. Since launching in the U.S.

Real Estate 133

Real Estate User-Generated Fashion Food 133

Martech

MARCH 27, 2024

The video game industry has known this for years, but some brands are still learning how to connect with these very engaged consumers. billion by 2027. Brand safety. Gaming advertisers are overwhelmingly confident in brand safety. Gaming advertisers are overwhelmingly confident in brand safety. Why we care.

Advertising 112

Advertising Advertisers Entertainment Marketing 112

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. Instead of using business social media accounts only for user engagement, social commerce allows brands to take advantage of their captive audience with shopping abilities built-in to their posts. billion by the year 2027.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Hubspot Marketing

MAY 30, 2023

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2 The creator economy has exploded over the past decade and was worth $104.2 billion at the end of 2022.

Customer Acquisition 129

Customer Acquisition Influencer Marketing Promotion Advertising 129

Martech

NOVEMBER 28, 2023

AI algorithms will play an increasingly crucial role for brands in analyzing extensive data sets, enabling them to craft ad experiences that are highly targeted and personalized. billion by the end of 2027, per eMarketer. Interactive and shoppable ads Retail media partnerships are the future of advertising, with U.S.

Advertising 108

Advertising Advertisers Transform Retail 108

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Spiralytics

MAY 2, 2025

billion by 2027, exhibiting a CAGR of 10.2% ContentSquare ) 44% of brands have a dedicated data science team, while 52% have teams focused on digital analytics and insights. Amanet.org ) A study found that teams using visualization tools are 43% more effective in persuading their audience to take action. for every dollar spent.

Transform 52

Transform Direct Mail Analytics User-Generated 52

Search Engine Land

JANUARY 25, 2023

With game revenues projected to reach $285 billion by 2027, it’s no surprise that this is a huge opportunity for advertisers. These may be in the form of a short video that plays between levels, a banner at the bottom of your screen, or perhaps one of the player characters is wearing a branded shirt or driving a popular make and model car.

Branding 79

Branding Advertising Advertisers Retail 79

Hubspot Marketing

MARCH 11, 2025

Its how brands get their products in front of eager customers like me while not wasting too many ad dollars chasing cat owners instead. If youre running advertising for a brand, you may have questions about RMNs. These networks allow other brands to advertise online to customers on sites like Amazon, Target and CVS.

Retail 69

Retail Customer Shoppers Advertising 69

illumin

JANUARY 9, 2024

Lower-funnel activities like this are important for engaging customers throughout their buying journey and in retaining brand interest after a purchase has been made. According to eMarketer , retail media will be the fastest-growing ad channel by 2027, growing by more than 20% a year.

Retail 105

Retail Shoppers Entertainment Advertising 105

Hubspot Marketing

DECEMBER 4, 2023

Now, consumers are largely trusting influencers over brands , creators are taking over brand marketing teams , and the industry is only growing bigger. By 2027, this number is expected to reach $480 billion. Remember when being a “creator” was a laughable teen pastime?

User-Generated 136

User-Generated Analytics Place Product 136

Businesses Grow

OCTOBER 9, 2023

A new study representing the consensus of AI experts, as evaluated on Metacalculus , has moved the projected AGI timeline up from 2042 to 2027. I mean, this was the projection six months ago, and now they’re saying this is coming in 2027. I’ll be out of the picture by then. Hold the presses. It takes the burden off of me.

Health 110

Health eCommerce Education Management 110

Hubspot Marketing

DECEMBER 8, 2023

Ads can boost brand awareness by 80%. 84% of brands polled said they see good results with the PPC market. Social media ad revenue is expected to balloon up to $385 billion by the year 2027. 49% of internet users report being likely to purchase from brands they see ads for on social media. search for products and brands.

Gen Z 124

Gen Z User-Generated eCommerce Finance 124

SmartBrief - Marketing

JANUARY 23, 2024

With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. billion in 2024.

Shoppers 105

Shoppers Customer loyalty Advertising Advertisers 105

Martech

JUNE 28, 2024

Dig deeper: The truth behind martech stack composability Mars’ focus was initially on building a new ecommerce platform for its iconic M&M brand. But in addition to commerce, we focus on having very strong content and creating a sense of community around the brand.” Marketing also adopted agile practices.

Transform 103

Transform eCommerce Retail Manufacturing 103

Unbounce

MAY 16, 2023

AI chatbots are totally changing the way folks interact with brands online. Analyze brand sentiment. This information can give you a deeper understanding of your audience and inform ways you might improve the perception of your brand. billion by 2027. Provide customer service. Target social ads.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Neil Patel

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Social Media Marketing 145

Social Media Marketing Promotion Analytics Marketing Strategy 145

Many Chat

FEBRUARY 21, 2023

This simple Manychat strategy for Conquista Tu Mundo with Johnny Abraham, developed by Marketex, is definitely one to add to your launch playbook to ensure the winning trifecta: drive sales, increase brand awareness, and attract leads. million by 2027. Businessman and real-estate investor Johnny Abraham founded the brand in 2019.

Real Estate 98

Real Estate Communications Promotion Education 98