Remove 2027 Remove Branding Remove Influencer Marketing
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z 90
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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

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Going green, social commerce, faster delivery – retail trends for fall 2024

illumin

According to the Influencer Marketing Hub, 98% of customers plan to use social commerce to make a purchase at least once in 2024. According to Recurate (a platform specializing in helping brands establish in-house resale), the second-hand market is growing 11x faster than traditional retail shopping.

Retail 98
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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. Moolah-la: the creator economy is expected to reach $500 billion by 2027.

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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. Moolah-la: the creator economy is expected to reach $500 billion by 2027.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. billion in 2024.

Shoppers 105