Sprout Social

MARCH 27, 2025

Fortunately for influencers, creators and brands, that turned out to be completely wrong. By 2027, that figure is expected to balloon to $500 billion. We answer everything from which platforms and trends have the most potential, to actionable advice brands should follow when scaling a program. What is the creator economy?

Gen Z 97

Gen Z Affiliate Marketing Influencer Marketing User-Generated 97

illumin

AUGUST 27, 2024

This number was higher for millennial respondents, where three-quarters said they considered sustainability when making purchase decisions. The global resale market is estimated to grow to $350 billion by 2027. A recent survey from McKinsey & Co. Other studies support this claim, with nearly 75% of shoppers claiming to shop resale.

Retail 98

Retail Gen Z Shoppers Customer Acquisition 98

Backlinko

JUNE 4, 2024

In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 by 2027 ( eMarketer ) Here’s a table with ecommerce share of total retail sales worldwide since 2021: Year Retail Ecommerce Worldwide (% Share of Total Retail Sales) 2021 18.8% trillion 2022 $5.29

eCommerce 100

eCommerce Gen Z Shipping Retail 100

Hubspot Marketing

MARCH 8, 2024

HubSpot , 2024) Ecommerce Growth Statistics Retail ecommerce sales are projected to reach more than eight trillion dollars by 2027. Statista , 2023) 84% of social media marketers predict that, in 2024, consumers will buy products from brands directly in social media apps more than third-party websites and brand websites.

eCommerce 123

eCommerce Gen Z B2C Shoppers 123

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? billion people will be reachable through social media advertising by 2027. By 2027, it is estimated that $247.30 In 2022, Facebook generated nearly $114 billion dollars in advertising revenue and is expected to grow to $127 billion by 2027.

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. But we cannot deny how the field became more competitive and necessary for brands after COVID-19. Keep reading to see the following 12 trends! Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135