Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertising 74

Advertising Advertisers Non-Profit Real Estate 74

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. trillion 2027 $7.96 million By 2027, grocery is forecasted to be the largest ecommerce category in the US, accounting for 19.0% trillion 60% 2027 $3.02

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Martech

MARCH 14, 2023

Relieved of first-draft writing tasks, they’ll need the editorial skills to turn generic prose into distinctive expressions of brand voice and business goals while catching anomalies. This lack of truth-based context demands that brands continue to apply human oversight. Other brand-related cautions include: 1.

Transform 131

Transform Marketing Marketers Market Research 131

Unbounce

MAY 16, 2023

AI chatbots are totally changing the way folks interact with brands online. Analyze brand sentiment. This information can give you a deeper understanding of your audience and inform ways you might improve the perception of your brand. billion by 2027. Provide customer service. Target social ads.

Transform 131

Transform Social Media Marketing User-Generated Copywriting 131

Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. AI algorithms will play an increasingly crucial role for brands in analyzing extensive data sets, enabling them to craft ad experiences that are highly targeted and personalized.

Advertising 106

Advertising Advertisers Transform Retail 106

Search Engine Land

JANUARY 8, 2024

AI’s transformative role in SEO AI is a pivotal force in digital marketing, making it important for content creators to understand the technology. They keep the language and brand voice unique. Review, edit, optimize Transform good writing into great communication. It also brings personalization to search engines.

Transform 120

Transform User-Generated SEO Analytics 120

Spiralytics

JANUARY 23, 2025

In 2024, content creators have cemented their role in marketing, evolving from passionate hobbyists to full-time professionals who drive brand engagement and influence consumer behavior. Brands now rely heavily on content creators to craft authentic, relatable content that resonates with audiences personally.

Gen Z 52

Gen Z Transform Millennials Advertisers 52

Bannerflow

DECEMBER 8, 2021

These rising numbers mean brand advertising is being noticed more widely. billion in 2027 – that’s a projected increase of $9.2 For your brand to increase ROI and engage with your audience, your ads must have context. Data from smartphones, apps consumers are registered to, smartwatches and more will transform the DOOH space.

Advertising 98

Advertising Advertisers Transform Retail 98

Campaign Monitor

APRIL 19, 2023

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. Notable examples of brands driving revenue in VR come from companies like Estée Lauder, MAC, Gucci, and Dior, to name only a few.

Marketing Strategy 83

Marketing Strategy Shoppers Transform User-Generated 83

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. But we cannot deny how the field became more competitive and necessary for brands after COVID-19. Keep reading to see the following 12 trends! Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

SocialPilot

JANUARY 21, 2024

It’s no longer just an option—it’s a necessity for brands excelling in social media customer service aiming to uphold a commendable reputation. From swift and professional responses to devising a robust strategy, these insights will enhance your brand’s online presence and fortify its relationship with customers.

Customer 111

Customer Transform Communications Promotion 111

Bannerflow

FEBRUARY 3, 2023

Whilst they can be rewarding in terms of revenue and brand awareness, they can come at the cost of consumer irritability for being forced to engage with the advert. The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Take the iGaming industry, for example.

Transform 52

Transform Advertisers Advertising User-Generated 52

SmartBrief - Marketing

AUGUST 1, 2023

Deloitte Vice Chair Jana Arbanas explained that modern video games provide “interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.” billion this year and annually grow at 10.44% through 2027.

Customer 52

Customer Millennials Gen Z Transform 52

Welcome Software

JANUARY 12, 2024

Without some gatekeeping, this kind of content is risky for both our strategy and our brand reputation. Plus, the brand, growth, and paid marketing teams have all this kind of data, too. At the same time, ChatGPT isn’t going to nail your specific brand voice with one round of prompts.

Content Marketing 83

Content Marketing Transform Marketing Marketers 83

Econsultancy

JANUARY 7, 2022

From logistics to sales and marketing, automation has the ability to transform ecommerce. According to a 2021 report from Verified Market Research , the global autonomous delivery market is fairly modest, at $24m in 2019, but is growing and predicted to reach $237m by 2027.

eCommerce 52

eCommerce Logistics Retail Transform 52

Welcome Software

JANUARY 12, 2024

Without some gatekeeping, this kind of content is risky for both our strategy and our brand reputation. Plus, the brand, growth, and paid marketing teams have all this kind of data, too. At the same time, ChatGPT isn’t going to nail your specific brand voice with one round of prompts.

Content Marketing 40

Content Marketing Transform Marketing Marketers 40

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. Brands are tapping into storytelling, dynamic videos, and eye-catching graphics to inform and entertain. Start by choosing the platforms that align with your target audience and brand voice.

Transform 119

Transform Social Media Marketing Food Entertainment 119

Spiralytics

JULY 9, 2024

LinkedIn isn’t just another social media platform; it’s a dynamic ecosystem with plenty of opportunities for marketers to showcase their brands and attract top talent. Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn. billion by 2027. male and 43.6% Average Cost per Send (CPS) : $0.50

User-Generated 52

User-Generated Finance Transform Advertisers 52