Search Engine Land

SEPTEMBER 10, 2024

If you’re managing these with manual tasks, you’re also increasing your likelihood of branding and compliance errors. More brands are shifting their budgets towards programmatic and emerging media types (CTV, audio ads, etc.) These challenges have made automation an essential operational solution.

Advertising 69

Advertising Advertisers Non-Profit Real Estate 69

Campaign Monitor

APRIL 19, 2023

In the last few years, AR and VR technologies have been continually, and at an increasingly rapid pace, transforming the way consumers choose to spend their hard-earned dollars. Notable examples of brands driving revenue in VR come from companies like Estée Lauder, MAC, Gucci, and Dior, to name only a few.

Marketing Strategy 85

Marketing Strategy Shoppers Transform User-Generated 85

SmartBrief - Marketing

AUGUST 1, 2023

Deloitte Vice Chair Jana Arbanas explained that modern video games provide “interaction, socialization and utility and their popularity with younger generations could potentially transform the media and entertainment industry.” billion this year and annually grow at 10.44% through 2027.

Customer 52

Customer Millennials Transform Gen Z 52

Bannerflow

FEBRUARY 3, 2023

Whilst they can be rewarding in terms of revenue and brand awareness, they can come at the cost of consumer irritability for being forced to engage with the advert. The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy. Take the iGaming industry, for example.

Transform 52

Transform Advertisers Advertising User-Generated 52

Martech

JUNE 28, 2024

Dig deeper: The truth behind martech stack composability Mars’ focus was initially on building a new ecommerce platform for its iconic M&M brand. But in addition to commerce, we focus on having very strong content and creating a sense of community around the brand.” Marketing also adopted agile practices.

Transform 101

Transform eCommerce Retail Manufacturing 101

Welcome Software

JANUARY 12, 2024

Without some gatekeeping, this kind of content is risky for both our strategy and our brand reputation. Plus, the brand, growth, and paid marketing teams have all this kind of data, too. At the same time, ChatGPT isn’t going to nail your specific brand voice with one round of prompts.

Content Marketing 83

Content Marketing Transform Marketing User-Generated 83

Welcome Software

JANUARY 12, 2024

Without some gatekeeping, this kind of content is risky for both our strategy and our brand reputation. Plus, the brand, growth, and paid marketing teams have all this kind of data, too. At the same time, ChatGPT isn’t going to nail your specific brand voice with one round of prompts.

Content Marketing 40

Content Marketing Transform Marketing User-Generated 40

Bannerflow

DECEMBER 8, 2021

These rising numbers mean brand advertising is being noticed more widely. billion in 2027 – that’s a projected increase of $9.2 For your brand to increase ROI and engage with your audience, your ads must have context. Data from smartphones, apps consumers are registered to, smartwatches and more will transform the DOOH space.

Advertising 98

Advertising Advertisers Transform Retail 98

SocialPilot

JANUARY 21, 2024

It’s no longer just an option—it’s a necessity for brands excelling in social media customer service aiming to uphold a commendable reputation. From swift and professional responses to devising a robust strategy, these insights will enhance your brand’s online presence and fortify its relationship with customers.

Customer 104

Customer Transform Communications Promotion 104

Spiralytics

JULY 9, 2024

LinkedIn isn’t just another social media platform; it’s a dynamic ecosystem with plenty of opportunities for marketers to showcase their brands and attract top talent. Brands have seen a 33% increase in purchase intent from ad exposure on LinkedIn. billion by 2027. male and 43.6% Average Cost per Send (CPS) : $0.50

User-Generated 52

User-Generated Finance Transform Advertisers 52

Econsultancy

JANUARY 7, 2022

From logistics to sales and marketing, automation has the ability to transform ecommerce. According to a 2021 report from Verified Market Research , the global autonomous delivery market is fairly modest, at $24m in 2019, but is growing and predicted to reach $237m by 2027.

eCommerce 52

eCommerce Logistics Retail Transform 52

Rock Content

JANUARY 18, 2021

2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. But we cannot deny how the field became more competitive and necessary for brands after COVID-19. Keep reading to see the following 12 trends! Content Experience.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

SocialPilot

DECEMBER 14, 2023

Infotainment has transformed brands’ approach to captivate their audience, blending learning with leisure to deliver content that sticks. Brands are tapping into storytelling, dynamic videos, and eye-catching graphics to inform and entertain. Start by choosing the platforms that align with your target audience and brand voice.

Transform 117

Transform Social Media Marketing Food User-Generated 117