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I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. And as with traditionalmarketing, B2B Marketing has a bit of a marketing problem.
And contentmarketing is no different. So let’s take a look at the current contentmarketing trends to help make sure your strategy remains one step ahead of the march of progress. Video: Video, especially short form, is set to remain essential to contentmarketing. But here’s the link.
Insourcing (Using in-house talent and resources) When you insource content creation, your business must have a content strategy that guides a team of in-house people who create all your brand content. You won’t have to funnel more money into contentmarketing to scale your efforts. Their voice and style.
And contentmarketing is no different. So let’s take a look at the current contentmarketing trends to help make sure your strategy remains one step ahead of the march of progress. Video: Video, especially short form, is set to remain essential to contentmarketing. But here’s the link.
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