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What Is B2B Marketing?

Marketing Insider Group

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. And as with traditional marketing, B2B Marketing has a bit of a marketing problem.

B2C 137
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The top 10 emerging trends in content marketing

Welcome Software

And content marketing is no different. So let’s take a look at the current content marketing trends to help make sure your strategy remains one step ahead of the march of progress. Video: Video, especially short form, is set to remain essential to content marketing. But here’s the link.

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Insourcing vs. outsourcing: The pros and cons for content creation

Search Engine Land

Insourcing (Using in-house talent and resources) When you insource content creation, your business must have a content strategy that guides a team of in-house people who create all your brand content. You won’t have to funnel more money into content marketing to scale your efforts. Their voice and style.

SEO 77
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The top 10 emerging trends in content marketing

Welcome Software

And content marketing is no different. So let’s take a look at the current content marketing trends to help make sure your strategy remains one step ahead of the march of progress. Video: Video, especially short form, is set to remain essential to content marketing. But here’s the link.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.