article thumbnail

How to balance customer experience and returns in ecommerce

Martech

Retailers must find the right balance between keeping customers satisfied and protecting their bottom line, making returns a key factor for building customer loyalty. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3

eCommerce 115
article thumbnail

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI.

Gen Z 90
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This further adds to brand visibility and drives customer loyalty. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Shoppers 104
article thumbnail

Social media and hospitality: How 4 brands are serving 5-star experiences

Sprout Social

billion users expected by 2027. By investing in a comprehensive global social media strategy , brands can reach a broad audience and attract new customers worldwide. Increased brand awareness and deeper customer loyalty. To do this, you must remember your customers expect a stellar brand experience 24/7.

article thumbnail

What Is B2B Marketing?

Marketing Insider Group

Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us. Clearly, sharing personalized messages consistently is likely to deliver a positive experience and increase customer loyalty.

B2C 137
article thumbnail

Online Advertising Trends to Look Out For in 2022

Bannerflow

between 2020 and 2027. So, with third-party cookies unable to entice users to your site, it will be key to capture attention and provide seamless experiences when customers arrive on your site. Statistics highlighted by Forbes show the importance of customer experience (CX). Your brand relies on customers and customer loyalty.

article thumbnail

What We’ve Learned About Consumer Trends So Far in 2021

Girl Power Marketing

Fitness wearables are expected to reach $74 billion in revenue by 2025 (up from $27 billion in 2019), and the virtual fitness economy is expected to surge from $6 billion in 2019 to $60 billion by 2027. Migration to Online Shopping.

Food 52