Remove 2027 Remove Customer loyalty Remove Digital Marketing
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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

Gen Z 91
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. billion by 2027. Curious about where things are heading?

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. This further adds to brand visibility and drives customer loyalty. billion in 2024.

Shoppers 105
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What Is B2B Marketing?

Marketing Insider Group

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. B2B marketing is used by companies trying to sell products and services to other companies.

B2C 137
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Online Advertising Trends to Look Out For in 2022

Bannerflow

The Global Internet Advertising Market Report , from Research and Markets, adds that internet advertising will increase at a CAGR of 24.7% between 2020 and 2027. Statistics highlighted by Forbes show the importance of customer experience (CX). Your brand relies on customers and customer loyalty.