2027, Customer loyalty and Gen Z - Marketing Pro Pulse

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

MARCH 27, 2025

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI.

Gen Z

Gen Z Affiliate Marketing Influencer Marketing User-Generated

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. billion by 2027. NTT) Predicting customer needs and behavior is the primary way brands are using AI in customer experience. MarketingCharts) 70% of CX leaders struggle to increase customer loyalty. Campaign Monitor) Approximately 347.3

Digital Marketing

Digital Marketing Marketing Strategy Shoppers User-Generated

Marketing Pro Pulse

The creator economy: Making dollars and sense out of social partnerships

300+ Digital Marketing Stats to Drive Your Marketing Strategy

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