2027, Customer loyalty and Influencer Marketing

The creator economy: Making dollars and sense out of social partnerships

Sprout Social

MARCH 27, 2025

Remember a few years ago when op-eds used to claim influencer marketing was a fad? Fortunately for influencers, creators and brands, that turned out to be completely wrong. Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul.

Gen Z

Gen Z Affiliate Marketing Influencer Marketing User-Generated

Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

JANUARY 23, 2024

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. This further adds to brand visibility and drives customer loyalty. billion in 2024.

Shoppers

Shoppers Customer loyalty Advertisers Advertising

Marketing Pro Pulse

The creator economy: Making dollars and sense out of social partnerships

Rise of CTV in marketing: Discover strategies that drive success

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