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Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. By thinking beyond short-term sponsorships, brands can drive deeper customer loyalty and long-term ROI.

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billion by 2027. NTT) Predicting customer needs and behavior is the primary way brands are using AI in customer experience. MarketingCharts) 70% of CX leaders struggle to increase customer loyalty. Gartner) Around 9 in 10 brands think they are providing “good enough” customer experiences. trillion by 2026.

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The creator economy: Making dollars and sense out of social partnerships

300+ Digital Marketing Stats to Drive Your Marketing Strategy

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