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GenAI must win consumer trust if it is going to transform search marketing

Martech

Generative AI is making inroads in search marketing, but it needs to win consumer trust if it wants to become a “Google killer,” according to a new study by Semrush and Statista. That said, genAI’s capabilities continue to win over digital marketers who find it a big boost to productivity and ROI. In 2023, 13 million U.S.

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The creator economy: Making dollars and sense out of social partnerships

Sprout Social

Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.

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Ultimate Affiliate Marketing Guide For Nigeria

Calvyn Lee Blog

According to Statista, the total market revenue is expected to reach $4.65 MLN by 2027. Dating is also popular in Nigeria. MLN, and the number of users is most likely to amount to 2.8 Try launching a campaign with appealing creatives that evoke social interest – say, dialogue-like ones.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. billion by 2027. Curious about where things are heading?

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5 Strategies for Growing Your Business Through Digital Marketing

Digital Marketer

Digital marketing is a powerful way to connect with more people who are interested in what you have to offer. Growing your business through digital marketing can help you reach your ultimate goal: more revenue. This means more businesses will be embracing digital marketing and reaping its benefits.

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Marketing is hiring more freelancers. Should one of them be you?

Martech

Digital marketing and its technology aren’t the only things that have been transformed in the past three and three-quarter years. Digital marketers are now in an employment environment radically different from what it was pre-pandemic. One that’s giving them more leverage in the workforce.

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Rise of CTV in marketing: Discover strategies that drive success

SmartBrief - Marketing

While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. This blog post discusses the benefits, challenges and strategies marketers can utilize to harness the power of CTV advertising. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

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