2027 Digital Marketing Gen Z 
Sprout Social
MARCH 27, 2025
Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.
Marketing Insider Group
FEBRUARY 5, 2024
Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Zippia) 60% of TikTok’s audience comprises Gen Z users.
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Hubspot Marketing
DECEMBER 8, 2023
Social ad spend in 2022 represented 33% of the total digital marketing spend. The largest social ad market in the world? Social media ad revenue is expected to balloon up to $385 billion by the year 2027. Snapchat ads are 7X more efficient at reaching Gen Z than TV ads. Social PPC Statistics Globally, 4.74
Rock Content
JANUARY 18, 2021
2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.
Spiralytics
JANUARY 23, 2025
Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?
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