2027 Digital Marketing Millennials 
Sprout Social
MARCH 27, 2025
Consumers proved with their loyalty, engagement and purchasing power that influencer marketing is here for the long-haul. By 2027, that figure is expected to balloon to $500 billion. Creator marketing is now an essential part of digital marketing playbooks in the increasingly crowded social landscape.
Marketing Insider Group
FEBRUARY 5, 2024
Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. billion by 2027. Curious about where things are heading?
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Spiralytics
JANUARY 23, 2025
Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. Millennials: 42% of content creators 8. The creator economy is projected to hit $480 billion by 2027. Over 165 million content creators have joined social media since 2020. 6 in 10 content creators have full-time jobs.
Rock Content
JANUARY 18, 2021
2020 may be known in the future as the year in which digital experiences were consolidated as the main channel for connections between brands and their audiences. Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective.
Spiralytics
JULY 9, 2024
Other stats to consider: Age distribution : There is a growing presence of younger professionals and recent graduates on the platform, with 47% being millennials , offering advertisers access to a diverse age demographic. Marketers see up to 2x higher conversion rates on LinkedIn. billion by 2027. times more growth in followers.
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