article thumbnail

What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 billion in 2027, according to Global Industry Analysts’ predictions. Email growth continues to chug along because it delivers consistent and impressive results.

article thumbnail

The latest AI-powered martech news and releases

Martech

Despite all that, success is right around the corner: By 2027, 85% expect their investments in scaled AI efficiency and cost savings to have returned a positive ROI, while 77% expect to see a positive return from their investments in scaled AI growth and expansion.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

15 Key Marketing Automation Statistics

Backlinko

Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2027 $9.53 billion Revenue of marketing automation solution vendors is forecasted to reach $6.6 billion 2022 $5.19

article thumbnail

AI in social media: 6 tools to get you started fast

Unbounce

billion by 2027. And the market share of AI in social media was worth almost $992.7 And with the right AI marketing tools , it can totally transform the way you work. Here are just a few examples of AI-powered tools for social media marketers: 1.

Transform 131
article thumbnail

Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

Social Media Marketing 4.9 billion users by 2027. For more social media tips, including developing a social media policy, finding content pillars, and more, dig into these resources: Recommend Resources: Free Social Media Marketing Course: Get Certified in Social Media Strategy Blog Post: Social Media Marketing: The Ultimate Guide 3.

Marketers 129
article thumbnail

14 Marketing Experiments to Try Out on Your Own

Marketing Insider Group

A/B Testing Email Subject Lines The subject line is the gatekeeper of your email marketing campaign. It’s the first thing recipients see, and it determines whether your email gets opened or sent straight to the trash.

article thumbnail

Online Advertising Trends to Look Out For in 2022

Bannerflow

The Global Internet Advertising Market Report , from Research and Markets, adds that internet advertising will increase at a CAGR of 24.7% between 2020 and 2027. Harness the power of your email marketing data. Closely look at social insights. Utilise first-party data from your CMS/website. Aggregated reporting.